The BCBFN aims to establish breastfeeding as the cultural norm in British Columbia, and the use of human milk when breastfeeding is not possible.

Breastfeeding is the normal and unequalled method of feeding infants (Health Canada, 2013). Given the documented short- and long-term medical and neurodevelopmental advantages of breastfeeding, infant nutrition should be considered a public health issue and not only a lifestyle choice (American Academy of Pediatrics, 2012)

Health Canada (and the BCBFN) promotes breastfeeding – exclusively for the first six months, and sustained for up to two years or longer with appropriate complementary feeding – for the nutrition, immunologic protection, growth, and development of infants and toddlers.

The importance of breastfeeding is well recognized for infants’ short and long-term health (Horta, Bahl, Martines, & Victoria, 2007; Ip et al., 2007; León-Cava, Lutter, Ross, & Martin, 2002).